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Jeff Shattuck

• Death, birth and what independent musicians could learn from Mark Cuban about New Year's Resolutions.

January 02, 2012  /  Jeff Shattuck

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New Year’s is a time to let some things die, give birth to new things and resolve to improve one’s life a bit. Like so many other people, I have made my fair share of New Year’s resolutions and mostly failed at holding to them, but this year, once again, I’m working on a new set of goals. For music, and my

new job

too, I’m getting inspiration from non other than Mark Cuban, a guy who made billions when he sold

broadcast.com

to Yahoo. Cuban’s got a

new book

out and in it he outlines the secrets to his success and they’re good secrets, I think. First and foremost, Cuban claims that the only thing you can control in life is your own effort. That’s true. Further, he defines effort not as hours logged but as goals achieved. So, following his thinking, I’m going to set out some clear goals an then work my damndest to achieve to them. For music these will be:

1) Release my album by March 1 (this will be easy, as it’s already done, I think!).

2) Double average monthly visitors to my blog.

3) Quintuple my mailing list.

4) Earn $1,000 from music.

5) Get my new CD into the hands of 500 people and have them acknowledge it and tell me what they think.

These goals might seem a bit modest, but the key with goals to make them achievable, otherwise they just depress you. I suspect that the toughest goal to achieve will be number 3, but still, I’m going to go for it. To help me get started, if you have not already subscribed to this blog, please do so now using the box in the upper left. If you subscribe, you will get notifications of new posts (I have not been doing this but will start with my next post!) and you will be among the first to know when my album will be out which is important because it will be free to download for first month only!

Happy New Year.

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